Camille Cooper
focuses on designing premier experience in the sports industry!

CERTIFICATIONS

• Experiential Marketing Training Camp

• Young Professionals of Event Design

• Certified Yoga instructor - Power Vinyasa RYT 200

SKILLS AND ABILITIES

Script Writing (ShoFlo)
Adobe Creative Suite
Qualtrics
Social Media Strategy
Time Managment
Corporate Event Planning
Project Management

MY PASSIONS

Canyoneering
Competed in ten different sports
Competitive travel volleyball (7 years)
Practice varying degrees of art-primarily Renaissance oil paintings (9 years)
Water sports
Skiing

EDUCATION

Brigham Young University- Marriott School of Business

Bachelor of Science, Experience Design and Management Winter 2022

Awarded Full-Tuition Ron Labinski Scholarship from the Stadium Manager Association
Awarded Phi Eta Sigma, First-Year Honor Society
Art in Spain and Portugal study abroad spring of 2022

WORK EXPERIENCE

University of Oregon Athletics

(Assistant Director of Marketing- Promotions and Fan Experience | Jan 2023 – Present)

• Enhanced Baseball game experience with videoboard elements, promos, & giveaways, resulting in:

  • Increase of single game tickets sold by 30%

  • Increase of student ticket claims by 24%

  • Highest season student attendance in UO Baseball history. Student ticket claims increased by 2,456 claims- 24% higher from 2022

  • Highest attended Baseball weekend in PK Park history

  • Season attendance increased by 3,536 total scans- a 15% increase from previous years

  • Curated the highest attended weekend of Baseball at PK Park, ever- #13,428

• Generated an additional $2,260 in revenue with the creation of Brews and Baseball Night

• Increased Baseball student claim by 200% with enhanced Greek Night experience

• Oversaw Women’s Volleyball marketing and gameday fan experience, resulting in:

  • Setting the all-time attendance record of 7,334 fans

  • Setting a new season ticket holder sales record; an increase of 100+ new season ticket holders

  • Enhanced fan unity through announced color coordination with team uniform

• Director of the Marketing and Fan Experience Internship overseeing 30 student interns across eleven sports and 50+ events

• Coordinated team of 8 in the execution of 15+ on-field activations at each home football games

Brigham Young University Athletics

(Sports Marketing/Experience Assistant | Nov 2018 – Dec 2023)

• Executed Men’s Basketball and BYU Football gameday activities, including pregame setup and giveaways to upwards of 5,000 to 60,000 fans

• Headed 2021-2022 Men's Basketball marketing team resulting in a 30% increase in student attendance

• Revised, coordinated, and executed the biggest non-sporting event, Cougar Kickoff, ever held by BYU athletics with 7,000+ attendees

• Managed all aspects of BYU Men’s Volleyball for three seasons: video board, sound system, sponsorships, fan experience, social media, and interns resulting in 80% of games sold out

• Curated 18 unique personal experiences that were auctioned off for a revenue of $50,000

• Designed and organized event production, fan experience, and advertising plan for Women’s Basketball National Girls and Women in Sports Day and Breast Cancer Awareness Day impacting 647 fans

• Assisted in fan engagement for BYU Women’s Soccer leading to #1 average attendance in the nation

• Facilitated event production for eight sports, improved attendance through fan experience and in-game promotions

BoardCo Inc. (Boat and Watersport Shop)

(Customer Experience Consultant, Customer Service Representative, Social Media Producer | May 2020 – Nov 2022)

• Conducted surveys, applied experience design techniques, and interviewed past, present, and potential customers to formulate recommendations on how to improve the Centurion boat and the BoardCo sales process

• Assist customers in the shop, over the phone, and through email to educate them on our products and what best suits their needs resulting in an increase in positive online ratings

• Produced effective social media content to educate viewers on the tone of the shop and to increase awareness of BoardCo Inc. increasing engagement by 131% and sales by $400,000+

Stadium Managers Association Conference

(Intern | Feb 2022)

• Collaborated in execution of annual seminar to ensure that all 350 attendees had the best possible experience

• Provided service and information to all attendees, managed the Covid-19 check station to ensure that all attendees and workers were healthy and safe

Game Face Inc.

(Team Leader (On-Campus Intern) | Dec 2019 – Apr 2020)

• Led a team of 4 interns in researching the online sales courses market for the release of an online sales training in the sports industry

• Contacted and assessed over 600 individuals, created a list of interested candidates and beta testers for the upcoming sales course while raising awareness of the company

Additional Work

Real Monarchs

(Event Experience Intern)
Contributed to the planning of special events such as viewing parties, movies nights, and private parties - responsible for detailed planning, coordination, and execution of tasks to enhance the environment and experience of fans.

Brigham Young University – Summer Youth Sports Camp

(Camp Counselor)
Led 100+ athletes, ages 12-18, ensuring safety and creating daily experiences, led team building activities to ensure the safety and well-being of all participants—mentored athletes who were experiencing mental and emotional health issues.

Impact

(Class Lead)
Volunteered in planning and carrying out plans to teach a classroom of 30 first-year high school students weekly. Coordinated school events to increase participation and involvement.